The Philippines is poised for a substantial uptick in international visitor arrivals, targeting an ambitious 7.7 million in the upcoming year, as revealed by Department of Tourism Chief, Christina Frasco, (above in photo).
Rising popularity of Philippines’ tourism
This optimistic projection represents a remarkable 50 percent increase over the impressive 5,069,752 arrivals recorded since January, surpassing the initial 2023 target of 4.8 million, according to the Philippine News Agency.
Frasco, expressing confidence in achieving the set goal, acknowledged that the current figures fall short of the pre-pandemic highs of 2019 but emphasized the nation’s unwavering commitment to leveraging convergences with other government agencies. She noted that the Philippines, under the visionary leadership of President Ferdinand ‘Bongbong’ Marcos Jr., is witnessing the realization of transformative plans, demonstrating remarkable resilience in recovering from the pandemic’s impact.
As the Philippines aims to upscale its international tourism, businesses in the B2B iGaming sector stand to gain substantial benefits. The surge in arrivals, especially from key markets, presents an opportune moment for iGaming platforms to strategically position themselves and tap into the growing demand for entertainment and leisure activities.
Lucrative opportunities for B2B iGaming platforms
With 91.9 percent of the 5,069,752 arrivals in 2023 being foreign tourists, B2B iGaming platforms can capitalize on this influx by tailoring their offerings to cater to the diverse preferences of international visitors. South Korea, the leading tourism market, contributed 1,341,029 arrivals, followed by the US, Japan, China, and Australia. Understanding the preferences and gaming trends of these diverse markets will be crucial for iGaming businesses aiming to capture a share of the burgeoning market.
Strategic insights
Businesses in the B2B iGaming sector should closely monitor the evolving landscape of the Philippines’ tourism surge. Collaborative efforts with local stakeholders, aligning marketing strategies with cultural nuances, and adapting platforms to cater to the preferences of the top source markets can position iGaming businesses for success. Furthermore, forming strategic partnerships with local enterprises and government initiatives can provide a solid foundation for sustainable growth in this dynamic market.
The Philippines’ ambitious tourism targets open up exciting possibilities for B2B iGaming platforms. By staying alert and informed, understanding market dynamics, and forging strategic partnerships, businesses in this sector can ride the wave of the tourism surge, unlocking new avenues for growth and success.
B2B Gaming connections in the Philippines
In a visionary move, Eman Pulis, the founder of SiGMA Group, demonstrated unparalleled foresight by choosing the Philippines as the host country for the SiGMA Summit. This strategic decision has not only marked a significant milestone in the SiGMA’s global journey but has also opened up unparalleled opportunities for B2B gaming companies looking to establish and strengthen their presence in this thriving and dynamic market.
SiGMA Summit’s strategic expansion to the Philippines
Pulis, known for his astute understanding of the gaming industry, recognized the untapped potential and vibrant ecosystem of the Philippines. By bringing the SiGMA Summit to this archipelagic nation, he not only showcased his foresight but also facilitated a crucial platform for international B2B gaming professionals to connect, collaborate, and explore opportunities in the Philippines.
The decision to choose the Philippines as the summit’s destination aligns seamlessly with the country’s upward trajectory in international tourism. As the Philippines sets ambitious targets for international visitor arrivals, the SiGMA Asia Summit becomes a catalyst for sealing the best business relationships and synergies in the B2B gaming sector.
June 2024 Edition: A pinnacle gathering for B2B iGaming Companies
Fast forward to June 2024, and the SiGMA Summit is set to unfold its latest edition against the backdrop of the Philippines’ hospitality and evolving gaming industry. This summit will not disappoint and is expected to be a pinnacle gathering for B2B gaming companies, offering a unique blend of networking opportunities, insightful discussions, and access to key industry players.
B2B gaming companies participating in the June 2024 edition can expect a platform tailored to their specific needs, providing a gateway to explore partnerships, showcase innovations, and stay abreast of industry trends. With the Philippines as the chosen venue, attendees will not only experience the summit’s signature quality but also immerse themselves in the rich cultural tapestry of this Southeast Asian gem.
To sum it all up, one can say that Eman Pulis’ strategic vision to bring the SiGMA Summit to the Philippines has set the stage for an unparalleled convergence of global gaming expertise. As B2B gaming companies gear up for the June 2024 edition, the summit promises to be a transformative experience, propelling the industry forward with meaningful and lasting connections in the heart of the Asia.
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